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UNDERTAKE
Once the know-how has been acquired, it is time to create and develop your structure in order to be able to offer your services as a motorcycle guide or tour operator to your clients.
To gain visibility and sell services related to motorcycle touring, it's essential, among other things, to have an online presence. What we offer is our expertise in communication, graphic design, and business management.
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DIGITAL COMMUNICATION
Being visible everywhere, all the time, is a valuable advantage when offering your services to clients. Beyond the credibility it provides, a website also gives you unlimited communication space, allowing you to effectively grow your business.
WEBSITE CREATION
Creating your website through Motorcycle Guides is a good idea, and we'll tell you why...
We have essential digital tools such as Photoshop and Illustrator.
We have access to a global database to incorporate royalty-free images and videos.
We create numerous motorcycle-related websites every year and have over 8 years of experience.
Our knowledge of the world of motorcycle touring is optimal and we know the communication channels that need to be emphasized.
Modular and customizable website
SEO
Marketing analysis report
We add modules according to your needs, such as online booking and payment, a blog, and many others...
We can do your SEO optimization so that you are visible on search engines.
We can generate monthly reports with indicators on the number of visits, the type of pages viewed...
Listing on our website of Motorcycle Guides
We offer Motorcycle Guides who already have their own website the opportunity to appear on our website in the "find a Guide" section.
This will have the effect of strengthening their natural referencing and therefore adding an additional chance of being visible on the internet.
For the sites we build, they are automatically implemented on our dedicated Motorcycle Guides page.
PROMOTIONAL VIDEOS
We produce your promotional videos, from filming to editing and integration into your communication networks.
We produce all kinds of videos: customer interviews and testimonials, behind the scenes or on the road, as close as possible to your business.
We create videos that reflect your brand so that you can showcase your stays and products and thus be more visible online.
We export your videos for all formats, social networks, YouTube channels or for integration on your website.
PRINT COMMUNICATION
Print communication still has a bright future. Whether it's flyers, business cards, posters, or banners, they will be useful for your client meetings and will make your presence at forums and trade shows more relevant and effective.
YOUR GRAPHIC CHARTER
The graphic charter reflects the image of your company or project. It must be carefully designed.
By entrusting us with the creation of your graphic charter, here are the elements you will obtain:
The logo and its variations
The color palette
Fonts
The layout rules
The icons
YOUR BUSINESS CARDS
We create your business cards according to your graphic charter, whether we created it or not.
Your business cards can also feature a QR code that will undoubtedly show the way to your website to customers who scan it.
IMPRESSION
We can also produce flyers and banners to showcase your brand image at trade shows or forums.
We also offer printing services on other media (t-shirts, caps, etc.) upon request.
COMMUNICATION STRATEGY
Having the necessary tools for digital and print communication is already a major advantage. Understanding and analyzing the indicators and different communication channels is even better.
To achieve this, our online training on communication strategies will allow you to better understand and therefore become an active participant in your company's communication.
TRAINING CONTENT
The basics of communication
Module objective:
Understand the different digital and print communication tools and their impact on the public. Anticipate the appropriate equipment for photography during trips.
Defining your strategy
Module objective:
Being able to define a coherent strategy based on the activity of a motorcycle guide or tour operator and to set a return on investment (ROI).
Measure and analyze
Module objective:
Being able to measure and analyze the impact of one's communication strategy on different audiences, prospects and clients in order to optimize one's strategy.
Growth optimization
Module objective:
Being able to convert initial prospects into clients and thus optimize one's communication strategy in order to develop one's structure.